Dr.Anna Skincare Strategy Book and Social Media Ads

Dr.Anna Skincare is a sub-brand of Anna the Facialist, a beauty clinic. The brand is owned by Dr.Anna and aims to be an expert in resolving Melasma issues. Dr.Anna Skincare expects to increase both brand awareness and sales through Facebook Marketing. So, the most important objective is to create a solid communication strategy, that aligns strongly with the marketing strategy. Role: 1. Collaborate with the team to conduct research and analysis on target audiences, competitors, key communications, and overall branding. 2. Visualize the information and create a book layout and develop a social media brand guideline that reflects the Dr.Anna Skincare brand while also aligning with the marketing strategy. 3. Create Social media posts for weekly ads campaign. **Project was done under Northstar Agency